| Description: | For: Campaign Manager
Meyer Scott Ref: VR/04592
Campaign Manager – Hampton– Permanent - £22,000 - £25,000 pa
To manage and implement all aspects of planned product and event launches including evergreen lead generation campaigns
Key Result Areas
Working with the Marketing Executive to plan out product and event launches
Brief copywriters and design team on campaign creative requirements
Ensure marketing team are briefed on upcoming launches and prepared to support launch delivery where required
Implementing the technical aspects of product and event launches across multiple software platforms
Key Responsibilities
Working with Marketing Executive to plan out product and event launches
Planning launch timeframes and key deadlines in line with the events calendar
Updating the Marketing calendar
Brief copywriters and design team on campaign creative requirements:
Briefing, feeding back and signing-off on all campaign creative within required campaign deadlines
Ensure marketing team are briefed on upcoming launches and prepared to support launch delivery where required:
Communicate launch overview and key timeline points regularly with Marketing Team, Sales Team, Events Team and Customer
Service
Briefing Marketing Team on individual responsibilities
Working with Solutions Executive to define appropriate marketing segments within our databases
Working with Solutions Executive to create online CRM products and order forms
Implementing and reporting on the technical aspects of product and event launches across multiple software platforms to support
Email Marketing
Webinars
SMS Marketing
Direct Mail
Minimum Standards of Performance
Ensuring all campaign creative is proofed, aligned with the campaign goals and signed off in line with campaign deadlines
Ensuring all campaign touch points (emails, SMS and DM) are sent as per the agreed campaign schedule
Reporting on key aspects of each campaign’s performance, including monthly reporting to the Marketing Executive
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