| Description: | Meyer Scott Ref: VR/04273
Social Media Executive Peterborough - £20,000 - £23,000 pa
Increase engagement through social media interaction
Increase in social media activity resulting in greater sized community
Increase in positive feedback through social media publishing and responses
To increase the attendance at our events through timely communication and engagement with the company through Social Mediaand to raise the profile of the company and its owners within the online community.
Manage Social Media marketing campaigns and day-to-day activities including:
Researching relevant content to reach the companys ideal customers.
Create, curate, and manage all published content (images, video and written and monitor responses per campaign
Monitor, listen and respond to users in a Social way while cultivating leads and sales.
Conduct online advocacy and open stream for cross-promotions.
Develop and expand community and/or blogger outreach efforts.
Create and manage promotions and Social ad campaigns.
Compile report for management showing results (ROI).
Become an advocate for the Company in Social Media spaces, engaging in dialogues and answering questions where appropriate.
Implement a proactive process for capturing customer online reviews. Monitor online ratings and respond accordingly.
Monitor trends in Social Media tools, applications, channels, design and strategy.
Identify threats and opportunities in user generated content surrounding the business. Report notable threats to appropriate management.
Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising the Social Media campaigns.
Monitor effective benchmarks (best practices) for measuring the impact of Social Media campaigns.
Analyse, review, and report on effectiveness of campaigns in an effort to maximize results.
|
