Title:	Digital Marketing Executive (VR/03903)
Date Posted:	8th March 2016
Salary/Rate:	£20,000 - £25,000 pa
Location:	Peterborough
Type:	Permanent
Contact:	Sally
Description:	For: Digital Marketing Executive Meyer Scott Ref: VR/03903 Digital Marketing Executive – Peterborough – Perm - £20,000 - £25,000 pa To work alongside the director to create and implement a strategic marketing plan for the company. Continually analyse and tweak the plan to ensure maximum ROI. PPC Advertising • Firstly, carry out a full review of Adwords PPC Advertising • Makes changes to the current campaign to ensure maximum ROI • Analyse and tweak regularly to ensure the campaigns are up to date and the results remain high New Website and Ongoing Website build SEO – work alongside the web team to ensure the new website is the best it can be. • Keyword research • Content creation / re-work • New page set up – meta tags, descriptions etc • Site map and structure • Internal and external link organisation • Usability and SEO testing • Ongoing content creation including a monthly blog post Analytics • Review, monitor and tracking to maximise visits to the website & maximise the revenue from those visits. Using; Keywords Landing Pages Visitor Flow / behaviour Goals Etc. Social Media Management • Review Facebook and Twitter Accounts • Create and publish new content on these accounts • Review Facebook Ads and changes as needed to maximise ROI • Look at other advertising opportunities within social media • Set up new social media network accounts – ie: LinkedIn and Google+ Email Marketing • Review current email marketing strategy – customer and prospect series • Increase newsletter sign ups • Manage the email address database • Create and send a monthly newsletter • Create and send any ad hoc emails • Constantly review and change emails to ensure maximum open, click through and conversion rates Other • Work alongside the design team to create any paper mailshots that fit into the marketing plan • Review the marketing material currently going to customers at each point of their journey – ie: what’s in with their order • Work alongside the animator to create any videos that fit into the marketing plan • Ensure everything you do has the customer in mind • Cross company marketing – work with other departments to ensure we are making the most of each other’s contacts and campaigns • Keep and build on the company’s much loved personality General • To maintain a general awareness of Health and Safety measures and fire procedures. • To keep a business awareness at all times in order to make decisions that will save the company time and money throughout the day. • To utilise company knowledge and experience across the board to provide help and support to managers and peers to ensure the company’s smooth running. • To adhere to stated policies and procedures relating to health and safety, security and quality management. • To adhere to procedures relating to the proper use and care of equipment and materials for which the role has responsibility.
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