| Description: | For: Brands & Consumer Marketing Manager
Meyer Scott Ref: VR/03194
BRANDS & CONSUMER MARKETING MANAGER - £28,000 - £33,000 pa - Peterborough
Development of the company identity and brand profile both nationally and globally through effective consumer marketing strategies, PR , social media sites & communication technology and the management and development of consumer database through effective digital marketing and advertising campaigns.
Our client is looking for someone with passion and experience who is able to bring their ideas to the table.
Some travel will be involved.
Ongoing development of company website and relationships with appropriate media contacts.
AREAS OF RESPONSIBILITY
Management of ‘Company Identity’ and ‘Brand Image’ – initially working closely with Production Director with regard to brand designs, NPD and branding of both current and future products/product ranges
Management of company website – to include design, development, functionality, maintenance and updates
To develop and manage company digital marketing and electronic media platform along with consumer database
Development of consumer insight and research for all product categories within the business
Development and implementation of consumer marketing strategies
Development of consumer on-line ordering facility (to include products, merchandise and services)
Management and development of effective PR, and social media sites (facebook, twitter etc) in conjunction with Trade Marketing Manager.
Management of consumer engagement and PR (to include involvement in managing and/or attending Brands & Consumer type events)
Management of media contact, including relationships with beer writers and attendance of media events as appropriate
Liaison with all business functions – Sales, Finance, Operations & Brewing
Attend company functional Sales Meetings to brief and update sales teams on planned marketing initiatives as appropriate
Accompany MD/CD at industry functions as required
Working alongside the Marketing Manager
Dealing with consumers
|
