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St Ives Branch
1a Station Road
St Ives
Cambridgeshire
PE27 5BH
Telephone: 01480 398080
recruitment@meyer-scott.co.uk

Peterborough Branch
11 Wentworth Street
Peterborough
Cambridgeshire
PE1 1DS
Telephone: 01733 892587
jobs@meyer-scott.co.uk

Title:Junior Category Marketing Manager (VR/02011)

Date Posted:27th October 2014
Salary/Rate:£25,000 pa
Location:Peterborough
Type:Permanent
Contact:
Description:For: Junior Category Marketing Manager



Meyer Scott Ref: VR/02011

Junior Category Marketing Manager – Peterborough - £25,000 pa

Junior Category Marketing Managers should think of their job not so much as completing projects or checking of activities but rather to help leave the brand/business they are responsible for fundamentally stronger in what it represents to the consumer and as a commercial enterprise than when they found it.

The role of the Junior Category Manager is to support the Senior Category Manager with the strategic and operational decisions for the brand and category they are responsible for:

• Establishing excellent business relationships with external and internal suppliers
• Managing and influencing the planning and execution of the category strategy while earning trust and maintaining internal and external relationships.
• Devise and implement the strategy for one or more categories, addressing the key areas of ranging, fixturisation, pricing and promotions
• Ensure that category strategy meets the needs of the company by thoroughly understanding the business objectives
• Ensure a pro-active approach of the category/ies adapting to each retailers challenges and developments
• Become the acknowledged expert in the category/ies & develop a broader vision for the category in the

longer term
• Build strong relationships with the Retailers Buying Teams

• Strategic Planning: help lead development of category strategy and budget plans for the brand, set priorities and seek input from Commercial and Corporate Marketing
• Competitive Response: identify ways to combat anticipated competitive product and marketing initiatives

• Consumer: consumer expert; share knowledge with and seek input from Marketing Insights; act as a keeper of brand and category knowledge
• Customer: seek input from Commercial team to understand customer dynamics and key drivers; assist with product range reviews
• Competition: expert in competitive environment (product, pricing, in-store, media etc) ensuring information is shared with Commercial and Central Marketing

• Support the Day-to-day business: sales and profit vs. targets; gap fill opportunities
• Analysis: experience of marketing initiatives; understands category drivers/issues; leads category business review process
• Financial management: assist in brand/category financial measures
• Profit forecast: work with Finance to develop deep understanding of key drivers; track progress vs. targets; anticipate and identify issues and recommend ways to fix

• Definition: understand brand equity defined by Marketing Comms Team; ensure major category consumer insights are know by Marketing Comms
• Communication: identify category target consumer in conjunction with Marketing Insights.

Assist in the definition of value proposition / product positioning; ensure brand equity is applied consistently across all media

• Range architecture: assist in creating consumer centric differentiated sub-brand propositions
• NPI planning: Assist with creating the NPI master plan and launch new products with clear value proposition and trade up routes; lead development of A-line, tactical and customer exclusive models
• Marketing plan: Assist in the development of category marketing plans and initiatives for brand
• Media planning: Help to develop category media strategies and objectives for brand, taking account of Marketing Comms and Central Marketing feedback
• PR: Help develop category PR strategies and objectives for brand, taking account of Marketing Comms and Central Marketing feedback
• Deployment: work with cross-functional teams to ensure on-time delivery of new products and initiatives; deliver excellent execution and amplification of products and initiatives in market; work with Trade Marketing to tailor execution for key customers
• Business demand forecasting: develop deep understanding of demand drivers; work with Logistics and Commercial to anticipate volume demand accurately (new and existing products) to minimise costs while ensuring nil out of stocks; understand and input into Central Marketing RAI thinking



• With the UK Leadership Team, Marketing Insights, Commercial/Sales, Customer Services, Supply Chain, Finance and Central Marketing Functions (Brand, Product and Supply)

• Deliver category revenue, profit margin and market share targets for brand
• Lead development and execution of marketing initiatives
• Become a category consumer and competitor expert
• Own the collaboration and communication with the Commercial, Logistics and Central Marketing

Qualifications:
• Educated to degree level or equivalent experience
• Passionate about marketing
• Looking for international experience
Experience:
• 2/3 years in a buying/selling/marketing or commercial role
• Experienced working in a cross matrix organization
• Project management experience
Communication:
• Strong communication and reasoning skills
Market Agility:
• Ability to understand, anticipate and respond to the needs of consumers and internal stakeholders
• Ability to analyse market forces and positions

to capitalise on opportunities
• Knows the competitors strengths, weaknesses and opportunities
• Ability to make short term decisions which are in line with the interests of the longer term health of the company
Collaboration:
• Ability to work positively and collaboratively
• Ability to build and leverage mutually beneficial relationships and networks internally and externally
• Ability to build strong teams across functions that work together to a common objective
Change:
• Ability to initiate, lead and manage change
• Ability to show resilience in the face of adversity and operate amidst uncertainty and longer term strategies
Innovation:
• Ability to champion and facilitate development of breakthrough solutions and create opportunities for ideas to flourish

Who would this role suit

In addition to the above, to achieve in this role you would need to be a good communicator, written and verbal.

.



You will provide feedback to managers across the business and will need to be confident within this environment.

You will be a team player, with the ability to communicate across functions.



You will also work to the company service level requirements and in-line with the company values, demonstrating these in your day-to-day role (Ambitious, In touch, Respectful, Genuine & Innovative).










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Meyer-Scott Recruitment - with branches in St Ives and Peterborough, Cambridgeshire
Call us today: 01480 398080 (St Ives) - 01733 892587 (Peterborough)

Registered office: 1a Station Road, St Ives, Cambridgeshire PE27 5BH
Registered in England and Wales 8376369